Leading People to healthy lifestyle as Personal Nutritionist

Navigating Product Launch Challenges

The challenge for YuPerNu by Joy lay in successfully launching a new product in Myanmar's competitive market without prior testing, all while striving to meet revenue targets. In order to overcome this hurdle, comprehensive product analysis and market research were imperative. The task was to identify market needs, preferences, and gaps to tailor the new product accordingly, ensuring its relevance and value proposition to customers. Additionally, fostering brand credibility and consumer trust in a product without established market validation posed a significant challenge.

Success in Engagement and Connection

Through strategic planning and execution, YuPerNu's new product launch campaign yielded impressive results. With an audience response rate of 18% out of 4.7 million impressions, the campaign effectively captured attention and engaged the target demographic.

Furthermore, the campaign generated 7.7K Sales Ready Qualified Leads, indicating strong interest and potential conversion among consumers.

With a conversion rate of 35%, the campaign not only met but exceeded expectations, showcasing the effectiveness of YuPerNu's approach in introducing a new product to the Myanmar market.

By leveraging market insights, collaborating with industry experts, and executing a multi-faceted campaign strategy, YuPerNu successfully navigated the challenges of product launch, solidifying its position as a trusted advocate for health and wellness in Myanmar.