Who is the BOSS? Dance Campaign

BOSS has lower Brand Awarenesss Problem

People are using their stationary products but they don't usually recognize that those items are the "BOSS" brand which is manufactured and distributed by Beauty World Co.,ltd. They wanted to get that recognition in their audience's minds. Hence, they wanted to make a campaign that could interact and engage with their audience according to the current market trend to make the audience mindful of the brand and products.

We executed a UGC campaign starting by crafting a jingle song and dance style for BOSS stationery, then we launched the campaign. In phase one, we collaborated with TikTok influencers and published teaser videos. In phase two, we ran the TikTok dance contest and published campaign hype content. In phase three, participants published their dance activities on social media especially on TikTok using our jingle song and imitating our dance style to promote Boss Stationary brand. Then, we announced the winners and published the content on multiple channels.

BOSS Stationery's Viral Dance Challenge Sparks Massive Engagement

Our innovative User-Generated Content (UGC) campaign for BOSS Stationery proved to be a sensational hit. Beginning with the creation of a catchy jingle and dance style, we initiated the campaign in three dynamic phases. Teaming up with TikTok influencers in phase one, we teased our audience with engaging videos. Phase two introduced the TikTok dance contest, accompanied by compelling campaign hype content. In the final phase, participants flooded social media, especially TikTok, showcasing their dance moves to our jingle and style, amplifying the reach of the BOSS Stationery brand. The campaign garnered an impressive 1.2 million views, reached 3.5 million users, and left a lasting impression with a total of 4.6 million impressions across various digital channels. A total of 270 participants enthusiastically embraced the challenge, contributing to the campaign's success. The winners were celebrated, and the content was strategically disseminated across multiple channels for extended brand exposure.