Case Studies

Where's RENE?, Integrated Marketing Campaign that increases 40% Sales Growth

Rene Mattias, a fashion brand distributed by IME Holding, wanted to make a grand opening of a new shop location while increasing awareness and driving traffic to their new and existing stores. To achieve this goal, we launched the "Where is Rene?" campaign, which was an integrated campaign that utilized various marketing channels.

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TESTIMONIALS

What our customers say

“Since working with them, our online sales have seen a significant boost, and our social media engagement hasbeen nothing short of phenomenal. Their insights into the ever-evolving apparel market and digital trends ensured that our brandnot only gained visibility but also built a loyal community. The Blaxk Interactive team is proactive, creative, and always responsive to our needs. I wholeheartedly recommend them to anyone looking to elevate their brand in the digital space. Kudos to the entireteam!”

RENE Mattias
MANAGING DIRECTOR, RENE MATTIAS Yee Wai Hlaing

Powerful Marketing Synergy: Influencers, Billboards, and Photo Challenges Drive Unprecedented Brand Reach and Engagement for Rene Mattias

With the help of influencers, the brand was able to reach a wider audience and grab the attention of customers. The billboards at the shopping malls helped to increase visibility and attract potential customers. Moreover, the photo challenges with the photo booths at the shop location were a huge hit with customers.

They were able to come and take photos, which helped to increase foot traffic to the store. Customers also shared their photos on social media, which created online awareness and generated more attention for the campaign. Afterward, we held a grand opening for the new shop location with famous stylists and influencers. Then we shared every moment with the audience online to invite them to shop at Rene Mattias' shop locations.

Where is RENE
Where is RENE Campaign Results
Campaign Results

Rene Mattias Campaign Boosts Sales by 40%

The results of our recent marketing campaign for Rene Mattias speak volumes about its success. With a remarkable increase in store traffic, we welcomed over 15,000 individuals to our shop locations, showcasing the campaign's effectiveness in driving physical engagement. The substantial growth in sales by an impressive 40% underscores the direct impact on the bottom line, demonstrating not just heightened interest but also conversion. Moreover, the campaign's widespread appeal is evident in the participation of 350 individuals, actively engaging with our brand through various initiatives. These robust outcomes affirm the campaign's resonance with the target audience and its significant contribution to the overall success of Rene Mattias' marketing objectives.

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