WarHorse In Your Reach, a Segmented Campaign to Reach Right Audiences

KOLs, UGCs, Target Ads Campaigns

To overcome this challenge, we created an innovative strategy that involved hosting sponsored events, “New Normal Roses- January 2021”, featuring countrywide well-known artists such as “Roses- Nay Toe, Min Maw Kun, Ye Lay, Tun Tun, Kyaw Kyaw Bo” as well as producing social media pocket videos with famous artists.

In addition, we utilized geographical targeting to reach audiences living in specific townships and collaborated with comedians whom those living in the targeted areas enjoy to convey a more trustworthy and reliable message. Our User-Generated Content (UGC) campaign further strengthened our marketing approach. Through this strategy, we effectively delivered the brand message to WAR HORSE's target audiences, resulting in expected business outcomes and attracting new customers.

War Horse Roars to Success: Beyond Expectations

The War Horse campaign achieved remarkable success, reaching 3.8 million individuals and garnering 4.9 million impressions. With 1.8 million views on social media pocket videos featuring A-list artists, our strategy effectively engaged the segmented target audience.

Geographical targeting and collaborations with local comedians enhanced the campaign's impact in specific townships, establishing trust and relatability.

The User-Generated Content (UGC) campaign further amplified our message, contributing to the campaign's overall success. These outcomes surpassed expectations, solidifying War Horse's brand presence, attracting new customers, and positively influencing the market.