Build the Future | Inax Joining the World Toilet Day

TMW Wants Somethhing New

The challenge TMW faced was to devise a campaign that stood out amidst the clutter of promotions during the 11.11 Sales Campaign. They needed a strategy that would not only increase sales but also resonate with their audience on a deeper level. Additionally, they aimed to educate and inform their customers while fostering engagement and brand loyalty.

Flush with Success: TMW's Innovative World Toilet Day Campaign

TMW Enterprise Limited implemented a cause marketing campaign centered around World Toilet Day, effectively addressing the problem. Through insightful information videos and awareness content, they educated their audience while simultaneously promoting their products. Utilizing multiple social media platforms, they engaged users through a User-Generated Content (UGC) campaign. As a result, they saw significant participation, with 275 participants, and distributed over 300 Lucky Draw Coupons.

The campaign garnered an impressive total impression of 281K across digital channels. The live stream announcing the lucky draw winners added a dynamic element to the campaign, enhancing customer interaction and satisfaction. Overall, TMW not only achieved their sales objectives but also successfully differentiated themselves with a meaningful and impactful marketing initiative.